In a much-anticipated move, Amanda Batula has unveiled her new swimwear line in collaboration with South Moon Under, much to the delight of fans and friends alike. As summer approaches, Batula, a prominent figure from Bravo’s “Summer House,” sees this venture as a way to carve out her own niche, distinct from her husband Kyle Cooke’s established brand, Loverboy. Batula’s swimwear collection includes four vibrant bikini colorways and stylish loungewear, designed to cater to those seeking fashionable yet comfortable options for the beach.
Paige DeSorbo, her close friend and fellow “Summer House” star, was quick to show her support. DeSorbo took to Instagram to announce her excitement over the launch, showcasing her selections from the collection. With a keen eye for fashion, she opted for the chic black-and-white Ellen bikini top and matching Tina bikini bottom, complemented by a trendy cherry T-shirt. This social media buzz highlighted not only their friendship but also their passion for fashion and summer fun.
Batula’s venture into swimwear is not merely a trend-driven decision; it comes from a personal need for designs that fit well and feel good. In an exclusive interview with Page Six Style, she expressed her frustration in finding swimsuits that accommodate larger bust sizes while still being fashionable. “I wanted to do something for me and a project that I felt passionate about,” she explained, showcasing her desire to fill the gap in the market for supportive and stylish swimwear.
Her partnership with South Moon Under has been described as a serendipitous collaboration that seamlessly brings her vision to life. She acknowledged her lack of experience in the logistical aspects of creating a swimwear line but found solace and support in working with a reputable brand. “It’s been absolutely magical ever since,” Batula noted, reflecting on her journey to create something unique that speaks to women seeking a blend of style and support.
The launch of Amanda Batula Swim has generated significant buzz on social media, with numerous fans voicing their enthusiasm over the collection. The pieces quickly sold out, underscoring the demand for swimwear that caters to diverse body types and preferences. Comments from fans reflect a sense of urgency for restocks and more variety in sizes, showing that Batula’s approach resonates deeply with her audience.
As the excitement builds, this collaboration not only highlights the entrepreneurial spirit of Batula but also reflects a larger trend in the fashion industry towards inclusivity and personalization. With brands recognizing the need for diverse offerings, Batula’s swim line stands to make a significant impact in women’s swimwear fashion.
As we gear up for another summer, all eyes are on Amanda Batula and her innovative swimwear line. Future drops are anticipated, and the fashion community is eager to see how she plans to expand her offerings. With a clear focus on comfort, style, and the needs of her clientele, Batula is well on her way to establishing herself as a formidable presence in the world of fashion. This collaboration is not just a seasonal project; it marks the beginning of a promising journey that could redefine swimwear for many women looking for the perfect mix of style and support.