Kylie Jenner, a well-known figure in the entertainment and fashion industry, recently took to Instagram to showcase a new addition to her fashion brand, Khy. The post featured Jenner posing in a skin-baring swimsuit from her brand’s new Satin Swim collection. The design of the swimsuit included cutouts, a crisscross detail in the front, open sides, and a high leg, all of which highlighted Jenner’s figure.
Commenters on Jenner’s post couldn’t help but compliment her on her appearance in the swimsuit. Jenner’s friend, singer Justine Skye, described her as “Hot,” while others praised the fit of the suit on her. However, one fan humorously pointed out that they had a “toxic trait” of thinking they would look the same in the swimsuit if they were to purchase it.
Some followers used the opportunity to reference Jenner’s past swimwear endeavor, Kylie Swim, which received negative reviews for its ill-fitting designs, sheer material, and overall poor quality. Some fans pointed out similarities between Kylie Swim and Khy’s latest swimwear collection, suggesting that Jenner is copying her sister Kim Kardashian’s basic Skims concept.
Despite the criticism, Khy Swim’s business model seems to be thriving, with a range of affordable bikini tops, bottoms, and one-pieces available on the brand’s website. Many of the products are priced under $40, making them accessible to a wide range of consumers. Furthermore, Jenner has been actively promoting her brand by modeling different designs on social media, further increasing its visibility.
While Kylie Jenner’s latest swimwear drop has received mixed reviews from fans, it is clear that she continues to make efforts to expand her fashion brand. By addressing feedback from previous collections and incorporating new designs, Jenner is working towards establishing Khy as a prominent player in the swimwear industry. Despite facing challenges and comparisons to other brands, Jenner’s commitment to her brand’s growth is evident in her consistent promotion and engagement with her audience.