When pop star and entrepreneur Rihanna was announced as the new face of Dior’s J’adore perfume, it marked the beginning of a new era for the iconic fragrance. Taking over from Charlize Theron, Rihanna expressed her excitement at being a part of such a significant brand, stating that the scent has always held a special place in women’s hearts. With her unique style and creativity, Rihanna’s entrance into the world of J’adore promises to bring a fresh perspective and energy to the campaign.
Rihanna’s association with Dior goes way back, with the singer having previously made history in 2015 as the first Black woman to front the brand’s Secret Garden IV campaign. Known for her daring fashion choices and glamorous red carpet looks, Rihanna has always been a natural fit for Dior. In her latest photos for the J’adore campaign, Rihanna shines in a custom Dior golden pearl necklace and a stunning gold gown, showcasing her flawless makeup and ethereal beauty.
Dior’s Perfume Creation Director, Francis Kurkdjian, has worked tirelessly to capture the essence of J’adore in its latest incarnation. With the release of new 35ml and 80ml sizes of L’Or de J’adore, Kurkdjian aimed to elevate the fragrance to a new level of luxury. By accentuating the floral notes and infusing them with a touch of gold, Kurkdjian has created a scent that exudes sensuality and sophistication. The addition of these new sizes ensures that women can indulge in the opulence of J’adore in a way that suits their lifestyle.
Véronique Courtois, CEO of Parfums at Christian Dior, expressed her pride in welcoming Rihanna to the Dior family. Describing Rihanna as a “golden dream,” Courtois highlighted the singer’s innate talent, boldness, and captivating beauty as the perfect embodiment of Dior’s femininity. Rihanna’s entry into the world of J’adore promises to be a game-changer, bringing a modern twist to the classic fragrance while staying true to its timeless allure.
Rihanna’s appointment as the face of Dior’s J’adore perfume marks a significant moment in the brand’s history. With her impeccable sense of style and undeniable star power, Rihanna is set to breathe new life into the iconic fragrance, appealing to a new generation of consumers. As Rihanna embarks on this exciting journey with Dior, the future looks bright for J’adore and all those who continue to cherish its classic scent.