Recently, Kendall Jenner and Tory Burch collaborated on an Instagram Reel to introduce the model as the new face of Burch’s fragrance, Sublime. The campaign video showcased Jenner in a variety of stunning looks, including a nude lingerie set topped with a gold net dress and a striking red bikini set. Behind-the-scenes footage of the shoot revealed Jenner posing with an oversized version of the Sublime fragrance bottle. ELLE.com beauty writer Carol Lee described Sublime’s scent profile as “fresh and inviting yet subtly sexy,” highlighting notes of mandarin, vetiver, and florals like rose and osmanthus flower. In an interview, Jenner expressed that for her, confidence is displayed when she is her most authentic self – goofy, weird, unfiltered – which aligns with the essence of Sublime.
Photographed by Mert Alas and Marcus Piggott, the Sublime campaign featuring Jenner also includes original music by Bakar, who covered Edwyn Collins’ “A Girl Like You.” Tory Burch explained her decision to enlist Jenner as the face of the campaign, noting her quiet power, fearlessness, entrepreneurial spirit, strong family values, and work ethic. Burch herself wears Sublime and mentioned that selecting fragrances is a last-minute ritual for her before heading out the door. She emphasized the importance of wearing a fragrance as part of her daily routine and personal expression.
Overall, the partnership between Kendall Jenner and Tory Burch for the Sublime fragrance campaign represents a blend of confidence, authenticity, and creativity. The campaign captures Jenner’s unique personality and style, while also showcasing Burch’s deep appreciation for scents and personal rituals. The collaboration between the two iconic figures in the fashion and beauty industry has resulted in a visually stunning and emotionally resonant campaign that celebrates individuality and self-expression. As the fragrance continues to make its mark in the market, the Sublime campaign stands as a testament to the power of storytelling and connection in the realm of beauty and fashion.